An Integrity Credo: Do You Have One?

April 28th, 2011
Jim Thomas

  An Integrity Credo is a statement of beliefs. What kind of beliefs? Beliefs in those forms of upright conduct that enhance trustworthiness; build good reputation; magnify the brand; defeat alluring temptations; impede the ill-advised compromise. They include conduct that  elevates confidence hence valuable relationships—among friends, clients, customers, vendors, and investors.

 Such beliefs concern behavioral integrity—a simple idea but often difficult to put into practice. Where promoted and affirmed via a written credo, however, the pay offs are substantial. The dividends are concrete.

 The Credo differs from a Code of Ethics. Though they come with many variations, A Code—in the generality—is prohibitive. It sets forth rules, restrictions, regulations, and the like, for which violations are disallowed.

 A Credo and a Code are not exclusive. Each is complimentary of the other. Separate and together they produce benefits to all concerned.

 Consider developing a Credo for your office, business, corporation, and organization. Reduce it to writing. Post it for easy visibility. Think about requiring staff and employees to sign off on it, indicating they have read it and intend to honor it. While every Credo requires adjustment to circumstances at hand, it is hoped the following may stimulate ideas as you go about drafting one.

 The Integrity Credo of ABC,(firm, company, group,etc)

 The Following Tenets of Integrity are Applicable to All.

  1.  I shall act and perform my duties grounded on the truth.
  2. I acknowledge that truthfulness is the foundation of trustworthiness and reputation.
  3. The organization’s trustworthiness and reputation are of supreme value. I shall endeavor to raise and protect them.
  4. I will openly express my views and opinions when called upon. And, when the failure to do so could prove harmful.
  5. My conduct and behavior shall be consistent with my own beliefs of upright conduct and my organization’s’ highest traditions, ideals, and standards.
  6. I shall keep my word in matters small and large
  7. I shall make a conscientious effort to perform as promised, when promised, in the manner promised.
  8. I acknowledge that reliability in all endeavor is a virtue, and I shall strive  to cultivate it.
  9. I stand responsible and accountable for my actions, conduct, and behavior.
  10. 10.  When wrong I will admit it.
  11. 11.  When confronting a problem or a material issue, I shall avoid the expedient, the easy way out, or avoidance and will rely upon the tried and true.
  12. 12.  I acknowledge that my Integrity and that of the organization means, among other things, doing the right thing, at the right time, for the right reasons.


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